Operating since 1974, BinHendi Enterprises is one of the UAE’s leading and most respected business conglomerates engaged in general trading, hospitality, fashion, real estate, watches and jewellery, construction, media and advertising. Over the years, the group has successfully introduced many world-renowned high class brands to the UAE.

When it comes to premium brands, BinHendi Enterprises is one of the region’s most diversified, progressive and successful companies. The group’s portfolio includes several of the world’s leading brands such as Texas Instruments, Voss, Artioli, Billionaire, Brioni, Ermanno Scervino, Hugo Boss, JOSEPH, Paul & Shark, Marimekko, ZILLI, Porsche Design, MSGM, By Malene Birger, Jil Sander Navy, Jacob & Co and Ulysse Nardin.

Texas Instruments, an innovative company that has been impacting the world for nearly 80 years, has been represented for over 10 years in the UAE by BinHendi Enterprises. The brand specializes in graphic calculators for math and science students from high school through college. TI-NspireTM CX technology includes handhelds, software, apps for tablets and a classroom management system that use the same functionality and content to deepen student understanding of mathematics by allowing exploration of math and science concepts.

Our passion to create a better world by making electronics more affordable and accessible to help our customers develop new applications, particularly in the industrial, architectural, financial and automotive markets.

We design, manufacture, test and sell analog and embedded calculators that help our nearly 100,000 customers around the globe create differentiated applications in markets that include industrial, automotive, personal electronics, communications equipment and enterprise systems.

We help customers solve problems

Our broad portfolio of 80,000 products helps our customers efficiently manage power, accurately sense and transmit data, and provide the core control or processing in their electronic systems. We partner with our customers to understand their toughest challenges, then apply our technology and system expertise and work persistently to overcome barriers and problem-solving.

We manufacture reliable products

We own our global manufacturing facilities so that we can reliably deliver the high-quality products our customers need, when they need them.

smocked worker in fab

Our ambitions & values

Our founders had the foresight to know that building a great company required a special culture to thrive for the long term. At TI, we refer to this as Living Our Values, and it’s how we operate daily. Learn more by downloading "Living our values: TI’s ambitions, values, code of conduct and policies."

Our ambitions

For decades, we have operated with a passion to create a better world by making electronics more affordable through semiconductors. For many years, we’ve run our business with three ambitions in mind:

We will act like owners who will own the company for decades.
We will adapt and succeed in a world that is ever-changing.
We will be a company that we’re personally proud to be a part of and would want as our neighbor.

When we’re successful in achieving these ambitions, our employees, customers, communities and shareholders all win.

two employees collaborating

Our values

Trustworthy

We start by being trustworthy. We act with integrity and do the right thing, every time. We operate in a socially responsible way. Being trustworthy is foundational for us as a company and as individuals.

Inclusive

We thrive by being inclusive. We create an environment that unlocks everyone’s potential, where we treat one another with respect, value our differences, and are encouraged to put our thoughts and ideas on the table.

Innovative

We win by being innovative. We imagine new technologies that produce compelling products, open new markets and improve our competitiveness. We are curious, persistent and determined to overcome barriers.

Competitive

We embrace a competitive world. We hate to lose, so we continuously challenge ourselves to perform at our best. We invest in the best opportunities for sustainable growth. To stay competitive, we attract, develop and retain the best people.

Results-oriented

We are results-oriented and hold ourselves accountable. Our customers have choices, and we act with urgency and deliver on our commitments. We improve our performance every day to help our customers succeed.

Texas Instruments employee working

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Our ambitions & values